Visual Conversationalist
Visual Conversationalist
I created a digital campaign for the annual Ponchatoula Strawberry Festival in Louisiana. After creating a new logo and graphic theme for the festival, I redesigned the website, designed a new social media Twitter page, and an email blast that connected customers to the other media sources.
I chose flat graphic elements with textures nested within them. Cartoon-like strawberries with a cool tone, pastel turquoise polka dots, and hints of a woven basket to carry strawberries combine to create a playful and quaint feel for an annual event for the local community.
I created a brand new logo, as well as the art direction and graphic style for the campaign. This was the email blast announcing the return of the festival. It also connected consumers to the twitter page and website.
I created a new layout and design for the website that also matched the campaign's new art direction and graphic styling.
Customers can interact with the festival's social media pages to share stories, images, enter contests, and get answers to their questions in real time.